Markets & Metrics
Net Revenue Retention
Revenue kept and grown from existing customers, yearly
What it is
Net Revenue Retention (NRR) measures how much recurring revenue you keep, and grow, from your EXISTING customers over a year, after accounting for upgrades, downgrades, and churn, but ignoring brand-new customers. An NRR of 120% means last year's customers are now paying 20% more in total, even before adding anyone new. Below 100% means the existing base is shrinking.