Markets & Metrics
ARR / MRR
Predictable yearly (ARR) or monthly (MRR) subscription revenue
What it is
ARR (Annual Recurring Revenue) and MRR (Monthly Recurring Revenue) measure the predictable, subscription-based revenue a company earns each year or month. They count only recurring contract revenue and deliberately EXCLUDE one-time fees, setup charges, and variable usage. ARR is roughly MRR times twelve.